Tag: advertising

Yahoo salvages Verizon deal with $350 million discount

NEW YORK (AP) — Yahoo is taking a $350 million hit on its previously announced $4.8 billion sale to Verizon in a concession for security lapses that exposed personal information stored in more than 1 billion Yahoo user accounts. The revised agreement announced Tuesday eases investor worries that Verizon Communications Inc. would demand a discount of at least $1 billion or cancel the deal entirely. The hacking bombshells, disclosed after the two companies agreed on a sale, represent the two biggest security breaches in internet history. Under the amended deal, Yahoo will be responsible for 50 percent of any...

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Facebook pushes ahead with video ambitions

NEW YORK (AP) — Whether it’s a video clip of your friend’s dog or a live stream of the presidential debates, you are likely watching more videos on Facebook than ever. And that means you’re also more likely to see video ads. Facebook’s latest strategy is to grow both user-generated and advertiser-created videos as it tries to get a firm foothold in this nascent but growing market. The strategy appears to be working. While Madison Avenue is not known for risky experimenting, advertisers are already testing the waters with live video. General Motors, for example, launched its electric Chevy...

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Wal-Mart buying online retailer newcomer Jet.com

NEW YORK (AP) — Wal-Mart has agreed to buy fast-growing online retail newcomer Jet.com, which had launched with a splash a year ago when it announced its intention to challenge online leader Amazon. Wal-Mart is paying $3 billion in cash and another $300 million in stock. The deal announced Monday underscores how serious Wal-Mart is about igniting its online business, which has been slowing even as it has been making big investments in new distribution centers and expanding services. Buying Jet.com would let Wal-Mart compete more effectively with Amazon.com and other online retailers. The deal also reflects the difficulties...

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Facebook is pushing more people to an app they didn’t choose

  SAN FRANCISCO (AP) — Facebook is once again getting pushy about how people message one another. Two years ago, the social-media giant forced its users to adopt its Messenger app for direct communication, a change it enforced by deactivating messages in the main Facebook app and steering users to the app. There was an uproar ; some users thought Messenger violated their privacy, while others just resented having to add yet another app. Still, the plan worked; more than 900 million people use the app, roughly four times the number in 2014. But some continued to resist, exploiting...

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Verizon buys Yahoo for $4.83B, marking end of an era

SAN FRANCISCO (AP) — Verizon is buying Yahoo for $4.83 billion, marking the end of an era for a company that once defined the internet. It is the second time in as many years that Verizon has snapped up the remnants of a fallen internet star as it broadens its digital reach. The nation’s largest wireless carrier paid $4.4 billion for AOL last year. Yahoo will be rolled into Verizon’s AOL operations and CEO Marissa Mayer may be reunited with AOL CEO Tim Armstrong, who worked with her as executives at Google for years and tried unsuccessfully to convince...

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Leading private-sector health system woos veterans in ads

CHICAGO (AP) — A leading hospital system in the U.S. is courting military veterans with a multimillion-dollar ad campaign, raising concerns from some veterans groups that private sector marketing could weaken the Department of Veterans Affairs health care system. The campaign tag lines — “Veterans have a choice in healthcare” and “You honored your oath, and so do we” — emphasize consumer preference and the shared values of medical professionals and the military. Starting Monday, TV, radio, print and online ads by St. Louis-based Ascension Health’s will urge veterans to call a toll-free number for information about Veterans Choice,...

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Fantasy sports companies defend embattled industry

BOSTON (AP) — Daily fantasy sports companies say their industry remains viable despite a rocky start to 2016. The industry’s top companies, DraftKings and FanDuel, are on the defensive after taking hits to their businesses in recent weeks as scrutiny by state policymakers across the country continues to intensify. This week, it was disclosed that ESPN and DraftKings ended an exclusive advertising deal and FanDuel confirmed Wednesday it had laid off 55 workers in its Orlando, Florida office. ESPN and DraftKings declined to comment on the end of their partnership, which was announced last June and made DraftKings the...

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Super Bowl 50 advertising winners and losers

NEW YORK (AP) — The Denver Broncos defeated the Carolina Panthers during super bowl 50 — and there were clear winners and losers off the field, too. Advertisers pulled out all the stops to woo the 114 million-plus viewers during the Big Game. With 30-second ads costing up $5 million, it’s a huge gamble to advertise during the game. Here are the winners whose gamble paid off, and losers who dropped the ball. WINNERS Audi “Commander” In Audi’s spot, a depressed aging astronaut is reminded of his joy for life by driving an Audi sports car with his son...

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Microsoft focuses on it’s core by shedding some of its ad business, mapping service

SAN FRANCISCO (AP) — Microsoft is handing off some its digital advertising business to AOL and selling its street-image mapping operation to Uber, as the giant software company tries to focus on activities more relevant to its core business. AOL, meanwhile, is adopting Microsoft’s Bing search engine, replacing Google as the default option for visitors who want to search the Internet on AOL websites. That means Microsoft will get a share of revenue from advertising that’s tied directly to Internet searches performed on AOL. But Microsoft, which is based in Redmond, Washington, will let AOL take over the selling...

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Smiley Face Lawsuit: Competitor’s cookies ‘confusingly similar’

PITTSBURGH (AP) — The cookies may be smiling, but the restaurants are not. A Pennsylvania chain says in a lawsuit that the smiley face cookies made by a Chicago-based baker are “confusingly similar” to its own trademarked treats. Homestead-based Eat’n Park seeks to block additional cookie sales by Chicago American Sweet & Snacks Inc. The Eat’n Park cookies are coated in white icing and use various colors for the eyes, nose and mouth of the smiley face. Chicago American’s cookies are beige and filled with chocolate cream. The smiley’s eyes and mouth are brown; it doesn’t have a nose....

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