Thank you for your interest in advertising with Entravision Communications and FOX XRIO. Contact us today to find out how we can incorporate your initiatives in ways that only foxrio2.com can achieve.

Entravision Communications extends our FOX Television Station (XRIO) to the Internet with interactive content that goes beyond TV to allow the viewer a more in depth, personal experience. We’ll work with your brand to develop customized messages and opportunities to unite with some of television’s best properties.

Below are general guidelines for traditional advertising specifications:

Rich Media Requirements

Expanding Ad Specifications

• All ads must be user initiated and must have the same action to close, as it was to expand (click to open, click to close OR mouse over to open, mouse off to close).
• Panels must have a visible close button (X CLOSE) 100% of the time located within the expanded panel.
• Audio/Video may only be within the expanded panel and may play automatically. Stop/Mute and Start buttons are required.
• 728×90: 728×90 banner – max 20k for gif/40k for flash/40k initial load and up to 100k for streaming; 728×400 max expanded panel (up to 4 panels); width of the panel cannot exceed width of the banner.
• 300×250: 300×250 banner – max 20k for gif/40k for flash/40k initial load and up to 100k for streaming; 500×300 max expanded panel (up to 4 panels, 8k combined max); expansion must be to the LEFT and TOP of the Unit; height of the panel cannot exceed 300.

Video In-Page Banner Ads:

• 40k Initial load and up to 100k streaming.
• Audio must be user initiated with same action to stop as it was to play (click to play/click to stop or Mouse over to play/Mouse off to stop). Stop/Mute and Start buttons are required.
• Video cannot loop more then one time and cannot exceed 30 seconds total animation.

Flash Click Through Instructions:

All Flash files must use the ClickTag variable as opposed to hard coding a URL. Please note this example below and instruction:

Add an invisible button making the entire area of the banners clickable. Attach the following object action to the button:

on (release) {
getURL (clickTag, “_blank”);
}

This will embed the clickTag (case sensitive) variable in the FLA file. This allows the click-through URL to be modified at any time during a campaign, as opposed to hard-coding the click command in the .swf file. Target=”_blank” is required as the