A new study suggests humans release what is known as the “love hormone” while communicating through social media.
Doctor Paul Zak of Claremont Graduate University in California conducted the research. He says the brain doesn’t distinguish between real interaction and texting.
He found that humans release the hormone Oxytocin, while communicating through social media websites, instant and text messaging.
And that “hormonal high” can happen within seconds of texting and last up to a half hour after the on-line connection.
Oxytocin is also released during sex causing people, especially women, to feel a greater bond for their partner.
It also helps reduce Cortisol, which is the primary stress hormone; and been known to influence a person’s charitable giving.
Research also shows that women release 20% more of the “love hormone” than men.